What is the Rift Series and how did it get its name?
The Rift series is laNeva’s signature design that brings two colors of glaze onto one tile for a contemporary-bold or tone-on-tone look. Why is “Rift”, which has usually means “division”, used when we are instead bringing two glazes together rather than pulling them apart?
Our response? There is more than one definition of the word, and we are using it as “A space, an interval”.
The Rift Series Tiles are greater than the sum of its parts. Sure each tile has two glazes, but the magic happens in the center- where the two colors overlap. That is the point of the chemical reaction between the glazes. With some color combinations, this line of delineation becomes a series of beautiful bubbles, in others, it is a third color entirely, in even other color combinations, it is a subtle overlay of one color with a shadow line below. Each combination is completely unique and each tile within that combo has a character all its own.
On a micro scale, our Rift tiles are the grand canyon, with the drama being at the center, with the mountain ranges on each side playing a slightly less dramatic, yet integral role. As such, we are focusing on the drama in center, knowing that it cannot be achieved without the colors on the sides. Thus, the Rift.